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The Growth Strategy of A Department Store

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Authors
Yoon, Suck-Chul
Issue Date
1997-12
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, Vol.31 No.3/4, pp. 60-69
Keywords
60-69
Description
1997-12
Abstract
The history of Shinsegae Department Store began in nineteen sixty-three when Samsung, then one of leading business corporations in Korea, purchased the department

store building that used to be the Seoul Branch of the Japanese Mitsukoshi company. By the 1960s the retail market in Korea consisted of nothing but premodern business facilities with small family-run stores and traditional marketplaces. The so-called

department stores that existed at that time were not the kind that were operating in the West but were buildings in which independent store owners rented spaces, and there was no systematic methods of retail management in practice.
ISSN
1229-0491
Language
English
URI
http://hdl.handle.net/10371/52819
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.31 (1997)
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