The Growth Strategy of A Department Store

Abstract

The history of Shinsegae Department Store began in nineteen sixty-three when Samsung, then one of leading business corporations in Korea, purchased the department

store building that used to be the Seoul Branch of the Japanese Mitsukoshi company. By the 1960s the retail market in Korea consisted of nothing but premodern business facilities with small family-run stores and traditional marketplaces. The so-called

department stores that existed at that time were not the kind that were operating in the West but were buildings in which independent store owners rented spaces, and there was no systematic methods of retail management in practice.