정보네트워크를 통한 중소기업 경쟁력 확보방안에 관한 연구 : 우리나라 섬유산업의 경쟁력 과제를 중심으로

Abstract

on these grounds, the following describes this study. First, we analyzed the nature of relationship structure for relationship merit based on a source of competitive power. Also we suggested that it is necessary to built informational relationship by means of IT. Second, we analyzed the effects of informational relationalization based on the relationship marketing of the companies with computer systems and the apparel industries in the U.S.A. Then we classified the type of competition in the informational relationalization. Third, we analyzed the present situation and problems of the Korea fabric industry. Then we suggested the relationship marketing strategies, types and roles of small and medium companies as a system regulator based on the potential competitive power by informational relationalization. Finally, to reinforce the competitive power of small and medium companies in Korea, we suggested that is an essential task to build the system of an open relationship structure based on informational relationalization.