S-Space College of Business Administration/Business School (경영대학/대학원) Institute of Information and Operation Management (경영정보연구소) Journal of information and operations management (경영정보논총) Journal of information and operations management vol.06 (1996) (경영정보논총)
情報를 활용한 意思決定의 修訂과 補完 -식품회사 케이스를 중심으로-
Use of Information to Revise and Amend Decisions
- Issue Date
- 서울대학교 경영정보연구소
- Journal of information and operations management, Vol.06, pp. 113-129
- The article describes how information was wisely used when a food-processing Korean company, currently the World‘s biggest manufacturer of "ramen", or instant fried noodle, successfully implemented a strategy to follow the leader in a foreign country, Japan, in developing and launching a new product. The author elaborates on the company's use of information for their creative adaptation of the foreign product for their domestic market, taking into account of the cultural difference between the two nations. In analyzing the case the author illustrates the process of utilization of information in the company‘s effort to overcome difficult barriers to their business achievements. The author relates the Korean style breakthrough efforts with Korean people‘s historical learning to overcome sufferings from foreign invasion.