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서비스 마케팅에서 Relationship Marketing 槪念의 擴大에 관한 硏究 -情報通信서비스 産業의 事例를 中心으로

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Authors
박종원; 조호현
Issue Date
1995
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, vol.29(3-4), pp.116-137
ISSN
1229-0491
Language
Korean
URI
http://hdl.handle.net/10371/54774
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.29 (1995)
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