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스포츠 소재 광고의 효과분석 : 스포츠관여도, 제품관여도, 성별, 인지감성 개인차를 중심으로

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Authors
김동준
Advisor
강준호
Issue Date
2003
Publisher
서울대학교 대학원
Keywords
스포츠Sport광고Advertisement관여도Involvement
Description
학위논문(석사)--서울대학교 대학원 :체육교육과,2003.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000058826

http://hdl.handle.net/10371/59910
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College of Education (사범대학)Dept. of Physical Education (체육교육과)Theses (Master's Degree_체육교육과)
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