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지각도를 이용한 스포츠 이벤트의 이미지에 관한 연구 : 간접관람 소비자중심으로

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Authors
김상환
Advisor
강준호
Issue Date
2003
Publisher
서울대학교 대학원
Keywords
스포츠 이벤트Sport Event간접관람 소비자Indirect Spectators이미지Image지각도Perceptual Map
Description
학위논문(석사)--서울대학교 대학원 :체육교육과,2003.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000058345

http://hdl.handle.net/10371/59913
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College of Education (사범대학)Dept. of Physical Education (체육교육과)Theses (Master's Degree_체육교육과)
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