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Tertiary Orality : The Presence of the Word in the Age of "New New Media"
제3의 구술성 : ‘뉴 뉴미디어’ 시대 말의 현존 및 이용 양식

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Authors
Lee, Dong-Hoo
Issue Date
2010
Publisher
Institute of Communication Research, Seoul National University
Citation
Journal of Communication Research, Vol.47 No.1. pp. 43-76
Keywords
primary oralityliteracysecondary oralitytertiary oralityWeb 2.0, ‘new new media’transliteracy
Abstract
The historical progression of communication media is not a unilinear but
a compound evolutionary process where the inter-relationship between
media has become more complicated. The spoken word, as the oldest
form of communication, has continued to exist as a ‘residue’ or to
transform, rather than to be replaced by the advent of new media. This
study attempts to discuss the characteristics of ‘new new media’
communication in the age of Web 2.0 through the notions of Walter Ong’s
primary orality, literacy, and the secondary orality. The communication
modes of ‘new new media,’ based on multimedia, interactive
connectivity, and the user-generated micro-contents, can be construed as
an extension of primary orality, literacy, and the secondary orality -with
both similarities and differences. This study makes an effort to explore the
modes of the presence of the word through the notion of ‘tertiary orality.’
For this exploration, it examines the forms of words mediated via ‘new
new media,’ the sensory system, textuality, temporality, the I-you
relationship, and interactivity, in relation to the existent communication
modes. In addition, it focuses on the hybridized characteristics of
speaking and listening via ‘new new media’, through which users move
across media and become transliterate.
ISSN
1738-6195
Language
Korean
URI
http://hdl.handle.net/10371/61470
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College of Social Sciences (사회과학대학)Institute of Communication Research (언론정보연구소)Journal of Communication Research (언론정보연구)Journal of Communication Research (언론정보연구) vol.47(1) (2010)
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