NEW SEOUL CO-OPERATIVE CHAIN STORE

Abstract

In March 1969, Mr. park President of the New Seoul Co-operative Chain Store (NSCCS) in Seoul, Korea, was efforts of the marketing development team of the International Marketing Institute of Cambridge, Mass. to find ways to increase the efficiency and productivity of Korean food retailing institutions, NSCCS was formally organized on Nov. 30, 1968. A detailed plan of operation was completed by January 1969, and it started to operate.

However, after an ambitious start, within two months the chain system began to stall. There were differences of opinions among the member store owners of the chain system. The legal status of the chain organization was not recognized by the government. Exchangeable gift coupon system was not woking properly, and group purchasing and group advertising ceased.