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IPTV 사용 환경에서 지각된 상호작용성이 사용자의 신뢰, 감정, 지속적 사용의도에 미치는 영향
(The) Effects of Perceived Interactivity on Users Trust, Emotion, and Intention to Continuing Use in IPTV Use Context

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Authors
신지나
Advisor
안중호
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
IPTVPerceived Interactivity지각된 상호작용성Trust웹사용경험Emotion신뢰Intention to Continuing Use감정IPTV(Internet Protocol Television)지속적 사용의도
Description
학위논문(박사) --서울대학교 대학원 :경영학과(경영학전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032327

http://hdl.handle.net/10371/63805
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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