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인터넷 댓글의 이용동기가 댓글을 읽은 후 소비자 행동에 미치는 영향 : (The) Influence of Consumers Motives on the Behaviors of Reading Comments
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- Authors
- Advisor
- 김상훈
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 댓글 ; Replies ; 이용동기 ; Customer motivation ; 구전의도 ; Commission intension ; 댓글 마케팅 ; comment accept ; comments marketing
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(경영학전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032992
https://hdl.handle.net/10371/64387
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