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브랜드 컨셉 유형이 브랜드간 일치성과 브랜드 제휴 평가 간의 관계에 미치는 영향 : (The) effects of brand concept on relationship between consumer evaluation of brand alliance and between-partner congruity
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- Authors
- Advisor
- 박기완
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드제휴 ; Brand Alliance ; 브랜드컨셉 ; Brand Concept ; 일치성 ; Congruity ; 정보처리동기 ; ELM ; 흥분전이이론 ; Excitation-transfer theory
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032974
https://hdl.handle.net/10371/64405
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