Publications
Detailed Information
고객 만족과 지각된 가치 및 지각된 전환비용이 전환의도에 미치는 영향-CMA서비스를 중심으로 : (A) study on the Effects of Perceived value, Customer satisfaction, Perceived Switching cost on the switching intention-mainly on CMA service
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 이유재
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- CMA ; CMA ; 지각된 가치 ; Switching Intention ; 전환의도 ; Switching Cost ; 전환 비용
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032970
https://hdl.handle.net/10371/64409
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.