SHERP

고객 만족과 지각된 가치 및 지각된 전환비용이 전환의도에 미치는 영향-CMA서비스를 중심으로
(A) study on the Effects of Perceived value, Customer satisfaction, Perceived Switching cost on the switching intention-mainly on CMA service

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Authors
정동욱
Advisor
이유재
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
CMACMA지각된 가치Switching Intention전환의도Switching Cost전환 비용
Description
학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032970

http://hdl.handle.net/10371/64409
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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