SHERP

AmorePacific의 한방화장품 `설화수`의 마케팅 전략 연구

Cited 0 time in webofscience Cited 0 time in scopus
Authors
고정민
Advisor
임종원
Issue Date
2010
Publisher
서울대학교 경영전문대학원
Keywords
한방화장품Marketing Strategy입소문 마케팅High quality and high price고가정책buzz marketing고객관리customer relationship
Description
학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034412

http://hdl.handle.net/10371/64428
Files in This Item:
There are no files associated with this item.
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Graduate School of Business (경영전문대학원)Theses (Master's Degree_경영전문대학원)
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse