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AmorePacific의 한방화장품 `설화수`의 마케팅 전략 연구
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- Authors
- Advisor
- 임종원
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 한방화장품 ; Marketing Strategy ; 입소문 마케팅 ; High quality and high price ; 고가정책 ; buzz marketing ; 고객관리 ; customer relationship
- Description
- 학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034412
https://hdl.handle.net/10371/64428
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