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현대카드의 마케팅 전략 분석 및 향후 전략 제안
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- Authors
- Advisor
- 김병도
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 카드회사 ; credit card ; 카드 마케팅 ; Hyundai card ; 차별화 ; Differentiation ; 광고 ; Alphabet Marketing ; Color Marketing
- Description
- 학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034411
https://hdl.handle.net/10371/64429
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