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기업의 문화예술지원활동이 기업의 주식가치에 미치는 영향
(The) effect of corporate art sponsorship on the market value of Korean firms

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Authors
김두이
Advisor
정형민
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
사건연구 방법론event study methodology문화예술지원활동corporate art sponsorship메세나mescenat수익률ROI
Description
학위논문(석사) --서울대학교 대학원 :서양화과(미술이론전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000033797

http://hdl.handle.net/10371/64930
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College of Fine Arts (미술대학)Dept. of Fine Art (미술학과)Painting (서양화전공)Theses (Master's Degree_서양화전공)
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