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IPTV 신청자의 연동형 T-Commerce 이용 의도에 미치는 영향에 관한 연구 : 라이프스타일 분석을 중심으로

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Authors
이정일
Advisor
방석현
Issue Date
2010
Publisher
서울대학교 행정대학원
Keywords
T-CommerceT-Commerce기술수용모형the Technology Acceptance Model라이프스타일lifestyle지각된 유용성TAM지각된 이용용이성IPTV viewerIPTV
Description
학위논문(석사) --서울대학교 행정대학원 :행정학과(행정학전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034296

http://hdl.handle.net/10371/65606
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Graduate School of Public Administration (행정대학원)Dept. of Public Administration (행정학과)Theses (Master's Degree_행정학과)
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