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Dynamic Netvalue Analyzer - A Pricing Plan Modeling Tool for ISPs Using Actual Network Usage Data

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Authors
Altmann, Jorn; Rhodes, Lee
Issue Date
2002-06
Publisher
IEEE WECWIS2002
Citation
IEEE WECWIS2002, International Workshop on Advance Issues of E-Commerce and Web-Based Information Systems, Newport Beach, USA, June 2002
Abstract
The current situation in the Internet service provider
market shows that Internet service providers (ISPs) are
still struggling to find sustainable business models. The
challenge for them is to find the right prices and pricing
plans for their network services. In order to satisfy
business objectives, prices and pricing plans have to be
designed such that they are attractive to end-users but also
guarantee revenues. In order to achieve that, it is
necessary to have a precise understanding of the usage
behavior of end-users under different pricing plans. In this
paper, we present existing pricing plans in the market, and
discus their advantages and shortcomings. As the result of
our analysis, we propose a new pricing plan, which is
attractive to end-users as well as ISPs. However, in order
to smooth the migration of end-users from existing pricing
plans to the new plan, marketing and business managers
need support. This could be done with the help of a
business intelligence tool, which can provide them with
detailed information about user behavior. Such a tool for
supporting service providers in pricing network services is
presented in this paper. This tool, which is called HP
OpenView Dynamic Netvalue Analyzer, helps to analyze
and model pricing plans and prices. We demonstrate
capability of DNA by describing the creation of a tiered,
usage-based pricing plan based on real network usage
data under a flat-rate pricing plan.
Language
English
URI
http://hdl.handle.net/10371/6846
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College of Engineering/Engineering Practice School (공과대학/대학원)Program in Technology, Management, Economics and Policy (협동과정-기술·경영·경제·정책전공)Others_협동과정-기술·경영·경제·정책전공
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