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스타속성과 소비자 욕구 충족성에 따른 휴먼브랜드에 대한 애착
Investigation of star and consumer variables which influence the attachment to human brands

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Authors
김보경
Advisor
박기완
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
휴먼브랜드애착스타특성자기결정이론human brandsattachmentself-determination theorystars characteristics
Description
학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 박기완.
Language
kor
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029470
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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