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(The) Role of perceived enjoyment and usefulness in customer participation intention : investigating the persuasive power of regulatory fit
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- Authors
- Advisor
- 이유재
- Issue Date
- 2011
- Publisher
- 서울대학교 대학원
- Keywords
- 고객참여 ; Customer participation ; 인지된 즐거움 ; Perceived enjoyment ; 인지된 유용성 ; Perceived Usefulness ; Regulatory fit ; Regulatory fit
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과,2011.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029455
https://hdl.handle.net/10371/73691
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