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Detailed Information
Revitalization from brand crisis : Focusing on Yuhan-Kimberlys leading diaper brand
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- Authors
- Advisor
- 주우진
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- Brand crisis management ; Brand crisis management ; Marketing ; Marketing ; FMCG industry ; FMCG industry
- Description
- Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035765
https://hdl.handle.net/10371/73722
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