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The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation

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Authors
PARK, KIWAN
Issue Date
2010-06
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.16(1): 65~92
Keywords
Construal LevelElaborationEvaluationGoalsNeed for CognitionTemporal Distance
Abstract
The Construal Level Theory posits that future events are differentially
construed, and thus evaluated, as a function of whether they are to be experienced
in the near or distant future. We explore the question of when
temporal distance influences evaluation, testing three alternative hypotheses.
The results demonstrate that temporal distance only influences evaluation
under thoughtful conditions. Although temporal construal effects
emerge either for individuals high in need for cognition (study 1) or when
individuals carefully think (study 2), they do not emerge for individuals
low in need for cognition, nor when individuals do not engage in effortful
thinking.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/75571
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 16, Number 1/2 (2010)
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