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The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation
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- Authors
- Issue Date
- 2010-06
- Citation
- Seoul Journal of Business, Vol.16 No.1, pp. 65-92
- Keywords
- Construal Level ; Elaboration ; Evaluation ; Goals ; Need for Cognition ; Temporal Distance
- Abstract
- The Construal Level Theory posits that future events are differentially
construed, and thus evaluated, as a function of whether they are to be experienced
in the near or distant future. We explore the question of when
temporal distance influences evaluation, testing three alternative hypotheses.
The results demonstrate that temporal distance only influences evaluation
under thoughtful conditions. Although temporal construal effects
emerge either for individuals high in need for cognition (study 1) or when
individuals carefully think (study 2), they do not emerge for individuals
low in need for cognition, nor when individuals do not engage in effortful
thinking.
- ISSN
- 1226-9816
- Language
- English
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