Design Ideation Method Adaptation for Creative Concept in Technology Industry
- Eune, Juhyun; Lee, Ji Sun
- Issue Date
- Proceedings of International Association of Societies of Design Research 2009, pp. 2571-2580
- Sudden changes in technology require companies to have a workforce that can continually create innovative high concept products and services. Companies that rely on their technology divisions to drive innovation require their engineers to have creative design abilities as well technical prowess. The reliance on engineers with these dual skill sets does not guarantee success and often results in failure due to restrictively systematic methodologies that stifle creativity, engineering monocultures, and t he assumption that technology is a specialists’ field. Design driven companies, on the other hand, often lack a concrete methodology that can be applied to other companies due to a lack of knowledge of the definition of what design is and the ineffective conversion of employees into creative design forces. Therefore, this paper suggests to introduce a solution that can increase creativity with in the technology centers of the world by analyzing both technology and de sign driven methodologies, combining the methodologies in conjunction with environments that foster learning through doing as seen in the Do It Yourself (D.I. Y.) technology movement.
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