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How a Convergence Product Affects Related Markets: The Case of the Mobile Phone

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Authors
Lee, Misuk; Lee, Jongsu; Cho, Youngsang
Issue Date
2009-04
Publisher
한국전자통신연구원 = Electronics and Telecommunications Research Institute (ETRI)
Citation
ETRI Journal, vol. 31, no. 2, April 2009, pp. 216-224
Keywords
Convergence productdiffusionmobile phonedigital cameraMP# player
Abstract
Analyzing the diffusion of a convergence product is a
new and challenging research field. It is very difficult to
find research dealing with this issue due to the inherent
complexity and lack of data. In analyzing the diffusion of a
convergence product, we should simultaneously take into
account its relationship with related single-function
products because of their similarities in terms of technology
and functionality. In this study, we empirically analyze the
diffusion of the convergence mobile phones in South Korea
and find that the convergence products can affect the
diffusion of MP3 players and digital cameras positively or
negatively. This research may be significant for business
strategies in technology management and product
development.
ISSN
1225-6463
Language
English
URI
http://hdl.handle.net/10371/8419
DOI
https://doi.org/10.4218/etrij.09.0108.0574
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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