SHERP

Analysis of the Competitiveness of Broadband over Power Line Communication in Korea

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Authors
Jeong, Gicheol; Koh, Daeyoung; Lee, Jongsu
Issue Date
2008-06
Publisher
한국전자통신연구원 = Electronics and Telecommunications Research Institute (ETRI)
Citation
ETRI Journal, vol. 30, no. 3, June 2008, pp. 469-479
Keywords
Broadband over power line communicationconjoint analysisrank ordered logitdemand forecasting
Abstract
This study analyzes factors affecting the competitiveness
of broadband over power line communication (BPLC)
and predicts demand for the service, based on quantitative
information about consumer preferences drawn from a
survey of Korean consumers. Findings from the
estimation suggest that, although consumers value some
beneficial features of BPLC, to be competitive the speed
and stability of its data transmission needs to be improved.
Moreover, on the basis of a market simulation, we expect
BPLC to occupy only a small portion of Korea’s Internet
access market in the future, a finding we expect would
hold true for other developed countries whose Internet
access markets are already mature.
ISSN
1225-6463
Language
English
URI
http://hdl.handle.net/10371/8428
DOI
https://doi.org/10.4218/etrij.08.0107.0310
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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