SHERP

Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users

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Authors
Kim, Yeonbae; Park, Yuri; Lee, Jeong-Dong; Lee, Jongsu
Issue Date
2006-10
Publisher
Taylor & Francis
Citation
Applied Economics Letters, 13, 795-800
Abstract
E-mail is an efficient communication tool, but at the same time it is an
efficient vehicle for Internet pollution in the form of spam—unsolicited,
bulk e-mailings. Spam is a global phenomenon, and debate about possible
means of controlling it is lively. Spammers impose a negative externality on
users. The volume of spam-type e-mail sent is above the social optimum
and thus produces dead-weight. To solve the spam problem and evaluate
spam-control measures, one needs to measure the disutility experienced by
e-mail users who receive spam. The current study employs conjoint
analysis of stated-preference data to estimate e-mail users’ overall
inconvenience cost attributable to spam. The results show the
inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per
spam message.
ISSN
1350-4851 (print)
1466-4291 (online)
Language
English
URI
http://hdl.handle.net/10371/8439
DOI
https://doi.org/10.1080/13504850500425287
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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