Behavioral Predictors of University Administration Staff on the Observance of Code of Conduct Regulations: Centered on TPB Model

Abstract

This paper aims to predict the compliance of national university administrative staff in implementing code of conduct regulations by using the theory of planned behavior(TPB). A survey was conducted using a questionnaire containing twenty three items. Samples were collected from public servants in national universities. A series of model tests were undertaken to identify model appropriateness by using reliability, tests of multi-collinearity, and other methods. To verify the established hypotheses, multi-regression analysis was used to measure intention as the dependent variable, and attitude, subjective norm and perceived behavioral control as independent variables. Testing revealed a positive direction for most variables in compliance with the code of conduct regulations and attitude as a discernible variable with significant impact on behavioral change in the model. Among beliefs of attitude items, pride and diffusion in compliance with the code of conduct were evident. The research findings suggest the importance of training and experience to encourage public servants observance of code of conduct regulations. Also recommend is to link code of conduct regulation with CPI measurements under considerations of TPB by drawing on the findings of this study.