Publications
Detailed Information
Why Do People Disclose Themselves in Social Networking Services?: A Study of Factors Affecting on Self-Disclosure on Facebook : 페이스북상에서 사용자의 자기개방에 영향을 미치는 요인에 대한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 박진수 | - |
dc.contributor.author | 박향희 | - |
dc.date.accessioned | 2017-07-14T05:15:55Z | - |
dc.date.available | 2017-07-14T05:15:55Z | - |
dc.date.issued | 2015-02 | - |
dc.identifier.other | 000000026641 | - |
dc.identifier.uri | https://hdl.handle.net/10371/124588 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2015. 2. 박진수. | - |
dc.description.abstract | Self-disclosure is any message about the self that a person communicates to another in the formation of relationship building on OSNs. Self-disclosure plays an important role in forming interpersonal relationships in a virtual space where individuals try to make new relationships with others. Drawing on Social Exchange Theory and Theory of Planned Behavior, this study theoretically articulates and empirically tests a model positing that perceived benefits and risks affect OSN users self-disclosure. Results indicate that perceived benefits (perceived enjoyment, relationship management, showing off, and social influence) and perceived privacy risks play a significant role on OSN users self-disclosure. This study provides implications for both research and practice in that it can give better insights into how individuals perceived benefits and risks can affect their self-disclosure. This study also finds that OSN users tend to disclose themselves after calculating rewards and costs of self-disclosure although they are aware of the privacy risks. | - |
dc.description.tableofcontents | CHAPTER 1 INTRODUCTION
CHAPTER 2 THEORETICAL BACKGROUND 2.1 Self-Disclosure 2.2 Social Exchange Theory 2.3 Theory of Planned Behavior CHAPTER 3 METHODOLOGY 3.1 Perceived Benefits of Self-Disclosure on OSNs 3.3.1 Perceived Enjoyment 3.3.2. Relationship Management 3.3.3. Showing Off 3.3.4 Social Influence 3.2 Perceived Risks of Self-Disclosure on OSNs 3.2.1. Privacy Concerns 3.2.2. Perceived Likelihood 3.2.3. Perceived Damage 3.3.4 Perceived Publicness CHAPTER 4 RESEARCH METHODS 4.1 Operationalization of Constructs 4.2 Data Collection CHAPTER 5 ANALYSIS AND RESULTS 5.1 Measurement Validation 5.1.1 Reliability 5.1.2 Validity 5.2 Common Method Variance 5.3 Structural Model Analysis 5.4 Mediation Effect Analysis CHAPTER 6 CONCLUSION 6.1 Research Findings and Discussion 6.1.1 Benefits of self-disclosure on OSNs 6.1.2 Risk perceptions of self-disclosure on OSNs 6.2 Implication for Research and Practice 6.2.1 Implication for Research 6.2.2 Implication for Practice 6.3 Limitation and Future Research Direction REFERENCES 국문 초록 | - |
dc.format | application/pdf | - |
dc.format.extent | 1241639 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | Self-Disclosure | - |
dc.subject | Social Networking Service | - |
dc.subject.ddc | 658 | - |
dc.title | Why Do People Disclose Themselves in Social Networking Services?: A Study of Factors Affecting on Self-Disclosure on Facebook | - |
dc.title.alternative | 페이스북상에서 사용자의 자기개방에 영향을 미치는 요인에 대한 연구 | - |
dc.type | Thesis | - |
dc.contributor.AlternativeAuthor | Park Hyanghee | - |
dc.description.degree | Master | - |
dc.citation.pages | ⅵ, 68 | - |
dc.contributor.affiliation | 경영대학 경영학과 | - |
dc.date.awarded | 2015-02 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.