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The Effect of Disease Salience on the Preference of Multi-Serving Packaging

DC Field Value Language
dc.contributor.advisorKiwan Park-
dc.contributor.author천영진-
dc.date.accessioned2018-05-29T03:03:17Z-
dc.date.available2018-05-29T03:03:17Z-
dc.date.issued2018-02-
dc.identifier.other000000150556-
dc.identifier.urihttp://hdl.handle.net/10371/141277-
dc.description학위논문 (석사)-- 서울대학교 대학원 : 경영대학 경영학과, 2018. 2. Kiwan Park.-
dc.description.abstractHumans have developed a set of prevention-focused psychological responses to detect and avoid health-related threats. Such set of psychological responses called the "behavioral immune system" is known to affect evaluations of the self as well as others-
dc.description.abstracthowever, studies on the effect of the system in consumption context have been limited. Having witnessed consumption behavior changes during the MERS CoV outbreak in South Korea in 2015, I argue that disease salience changes consumers' attitudes towards products in different packaging conditions such as packaging sizes. Through a study, I show that consumers prefer larger, multi-serving packages less than single-serving packages when an infectious disease becomes salient.-
dc.description.tableofcontentsI. Introduction 1
II. Theoretical Background 3
III. Study 8
IV. General Discussion 17
V. Appendices 20
VI. Reference 23
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dc.formatapplication/pdf-
dc.format.extent735884 bytes-
dc.format.mediumapplication/pdf-
dc.language.isoen-
dc.publisherSeoul National University-
dc.subjectDisease Salience-
dc.subjectProduct Packaging-
dc.subjectServing Size-
dc.subjectSingle-serving Packaging-
dc.subjectMulti-serving Packaging-
dc.subject.ddc658-
dc.titleThe Effect of Disease Salience on the Preference of Multi-Serving Packaging-
dc.typeThesis-
dc.contributor.AlternativeAuthorYoungJin Chun-
dc.description.degreeMaster-
dc.contributor.affiliation경영대학 경영학과-
dc.date.awarded2018-02-
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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