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A Competitive Analysis of Netflix : 넷플릭스 경쟁력 분석
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Moon H.C. | - |
| dc.contributor.author | 라켈 솔리 | - |
| dc.date.accessioned | 2018-05-29T03:45:49Z | - |
| dc.date.available | 2018-05-29T03:45:49Z | - |
| dc.date.issued | 2018-02 | - |
| dc.identifier.other | 000000150529 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/141687 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 국제대학원 국제학과, 2018. 2. Moon H.C.. | - |
| dc.description.abstract | This thesis conducts a competitive analysis of Netflix by applying the theories of Michael Porters value chain and Hwy-Chang Moons ABCD model. In order to show relative strategic positioning and industry challenges, an industry analysis of the film and television industry by applying the five forces model with Walt Disney Company, Amazon and Facebook examined as relevant competitors. These are used to highlight key challenges and trends in the SVOD segment and wider entertainment industry, and how this affects the competitive advantages of Netflix. As such, the thesis aims to understand the industry developments and sources of competitive advantage in shifting industries through the application of theories. | - |
| dc.description.tableofcontents | I. INTRODUCTION 1
II. LITERATURE REVIEW 3 2.1 Existing Studies 3 2.2 Theoretical framework 9 III. INDUSTRY ANALYSIS 16 3.1 Film Value Chain and Structure 16 3.2 Television Value Chain and Structure 21 3.3 Relevant competitors 27 3.3.1 Walt Disney Company 28 3.3.2 Amazon 31 3.3.3 Facebook 34 IV. NETFLIX ANALYSIS 39 4.1 Background 39 4.2 Value Activities 42 4.3 Netflixs ABCDs 53 4.3.1 Agility 53 4.3.2 Benchmarking 57 4.3.3 Convergence 60 4.3.4 Dedication 65 V. DISCUSSION 70 VI. CONCLUSION 76 VII. BIBLIOGRAPHY 81 | - |
| dc.format | application/pdf | - |
| dc.format.extent | 1610819 bytes | - |
| dc.format.medium | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | Netflix | - |
| dc.subject | SVOD industry | - |
| dc.subject | Entertainment Industry | - |
| dc.subject | Competitiveness | - |
| dc.subject | ValueChain | - |
| dc.subject | ABCD-model | - |
| dc.subject | Five Forces-model | - |
| dc.subject.ddc | 327.17 | - |
| dc.title | A Competitive Analysis of Netflix | - |
| dc.title.alternative | 넷플릭스 경쟁력 분석 | - |
| dc.type | Thesis | - |
| dc.contributor.AlternativeAuthor | Rakel Alitte Solli | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 국제대학원 국제학과 | - |
| dc.date.awarded | 2018-02 | - |
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