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Visitors motivation and attitudes toward butterfly trading as souvenirs at Bantimurung bulusaraung National Park in Indonesia
인도네시아 Bantimurung bulusaraung 국립공원의 기념품으로써 나비 거래에 대한 방문객의 동기와 태도

DC Field Value Language
dc.contributor.advisorKim Seong-iL-
dc.contributor.author안사리파즈리-
dc.date.accessioned2018-05-29T03:56:11Z-
dc.date.available2018-05-29T03:56:11Z-
dc.date.issued2018-02-
dc.identifier.other000000151230-
dc.identifier.urihttps://hdl.handle.net/10371/141787-
dc.description학위논문 (석사)-- 서울대학교 대학원 : 농업생명과학대학 산림과학부, 2018. 2. Kim Seong-iL.-
dc.description.abstractTransformation of the tourism industry into industrial and economic sectors triggers other sectors to grow, for instance, souvenir industry. Increasing number of visitors, however, escalates the demand for souvenirs from local and natural materials, which leads to resource degradation.
The impact of tourism at Bantimurung Nature Recreation Park (NRP) to the resource arises due to visitors heavily buy butterfly souvenirs. The utilization of butterflies as material for souvenirs escalates their exploitation. It occurs to not only unprotected but also protected butterflies. Visitors as main actors affect the tourism sustainability and butterflys ecosystem. Thus, it is crucial for the Park to establish visitor management to secure tourism including butterfly-trading activities to give social and economic benefits but still maintain environmental sustainability and butterfly ecosystem.
This research has four objectives
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dc.description.abstract1) to identify visitors motivation-
dc.description.abstract2) to figure out deontological status, law obedience, political action, and environmentally attitudes of visitors-
dc.description.abstract3) to measure souvenir expenditure of visitors and their perception and preference to butterfly souvenirs-
dc.description.abstract4) to enlighten correlation among those variables.
Data collection for the study was conducted for one month, in October 2017, at Bantimurung NRP, Babul National Park (NP), South Sulawesi Province, Indonesia using on-site survey, observation, and face-to-face interview. The data from 455 respondents were analyzed using factor analysis, correlation method, and logistic regression.
The result showed that visitors motivation divided into five groups
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dc.description.abstractchallenge and freedom, nature tour, escape from routine, social relationship, and family relationship group. Visitors had high deontological status, law obedience, political action, and environmentally attitude. The visitors perceived highly to the attributes of souvenirs and also had a high preference for the butterfly souvenirs which have conservation attributes. There was a significant correlation among variables of motivation to visit, deontological status, law obedience, political action, and environmentally attitude and perceived and preference of butterfly souvenirs attributes. Repeated visits and characteristics of butterfly such as display quality, value quality, and conservative attribute were found to influence the demand for butterfly souvenirs.
This study enlightened how national park visitors motivation and their attitudes could affect souvenir-purchasing behavior. The result of this study can be of use for developing visitor management and ecotourism policies in National Parks in Indonesia.
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dc.description.tableofcontentsCHAPTER 1. INTRODUCTION 1
1.1. Bantimurung bulusaraung NP and Butterfly 5
1.2. Butterfly trading and tourism. 8
1.3. Motivation to visit 10
1.4. Visitors attitudinal 11
1.5. Perceived and preference to butterflies souvenir 13
1.6. Souvenir expenditure and knowledge 16
1.7. Research Objectives 19
1.8. Research Hypotheses 20
CHAPTER 2. METHODOLOGY 21
2.1. The study site 21
2.2. Method 24
2.3. Sample 26
2.4. Instrument 26
2.5. Questionnaire composition 28
2.6. Collecting data 33
CHAPTER 3. RESULT 36
3.1. Trading butterfly as souvenir 36
3.2. Visitors Profile 39
3.3. Travel Characteristic 42
3.4. Shopping Characteristic 45
3.5. Motivation to visit 48
3.6. Attributes of Souvenirs 52
3.7. Attitude of tourists 55
3.8. Result of Hypotheses 58
CHAPTER 4. DISCUSSION 66
4.1. Visitors motivation 66
4.2. Visitors motivation and butterflies souvenir 68
4.3. Visitors motivation and attitudes 69
4.4. Attitudes and butterflies souvenir 70
4.5. Shopping expenditure 74
CHAPTER 5. CONCLUSION & RECOMMENDATION 75
Bibliography 78
Appendix 88
Abstract (in Korean) 92
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dc.formatapplication/pdf-
dc.format.extent1938583 bytes-
dc.format.mediumapplication/pdf-
dc.language.isoen-
dc.publisher서울대학교 대학원-
dc.subjectmotivation-
dc.subjectdeontological status-
dc.subjectlaw obedience-
dc.subjectpolitical action-
dc.subjectenvironmentally attitude-
dc.subjectbutterflies’ souvenirs-
dc.subjectBantimurung Bulusaraung National Park-
dc.subjectIndonesia-
dc.subject.ddc634.9-
dc.titleVisitors motivation and attitudes toward butterfly trading as souvenirs at Bantimurung bulusaraung National Park in Indonesia-
dc.title.alternative인도네시아 Bantimurung bulusaraung 국립공원의 기념품으로써 나비 거래에 대한 방문객의 동기와 태도-
dc.typeThesis-
dc.contributor.AlternativeAuthorFajri Ansari-
dc.description.degreeMaster-
dc.contributor.affiliation농업생명과학대학 산림과학부-
dc.date.awarded2018-02-
Appears in Collections:
College of Agriculture and Life Sciences (농업생명과학대학)Dept. of Forest Sciences (산림과학부)Theses (Master's Degree_산림과학부)
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