S-Space College of Agriculture and Life Sciences (농업생명과학대학) Dept. of Agricultural Economics and Rural Development (농경제사회학부) Theses (Master's Degree_농경제사회학부)
Two Essays of Consumers Food Related Behavior in Agritourism
농촌관광에서의 소비자들의 식품 관련 행동
- 농업생명과학대학 농경제사회학부(지역정보전공)
- Issue Date
- 서울대학교 대학원
- 학위논문 (석사)-- 서울대학교 대학원 : 농업생명과학대학 농경제사회학부(지역정보전공), 2018. 8. 문정훈.
- As a sustainable strategy to conserve rural environment, agritourism has been gaining attention from many stakeholders and is expected to grow in the future. This study aims to investigate the consumers food-related behavior in agritourism. Essay 1 examines the effect of agritourism experience on consumers grocery purchase patterns. In order to achieve the aim of the research, the food expenditure data from consumer panel is analyzed by using Almost Ideal Demand System (AIDS). As a result, agritourism experience alters the consumers grocery purchase patterns in grain, vegetable, fruit, meat, and fish. In essay 2, the effects of meal type and food preparation activity on food evaluation are investigated. The field experiments are conducted with 130 participants in the restaurant. The results indicate that the food type significantly affects the willingness to pay, in addition, this main effect is moderated by food preparation activity.