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Two Essays of Consumers Food Related Behavior in Agritourism : 농촌관광에서의 소비자들의 식품 관련 행동
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 문정훈 | - |
| dc.contributor.author | 김수민 | - |
| dc.date.accessioned | 2018-12-03T01:56:38Z | - |
| dc.date.available | 2018-12-03T01:56:38Z | - |
| dc.date.issued | 2018-08 | - |
| dc.identifier.other | 000000153049 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/144247 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 농업생명과학대학 농경제사회학부(지역정보전공), 2018. 8. 문정훈. | - |
| dc.description.abstract | As a sustainable strategy to conserve rural environment, agritourism has been gaining attention from many stakeholders and is expected to grow in the future. This study aims to investigate the consumers food-related behavior in agritourism. Essay 1 examines the effect of agritourism experience on consumers grocery purchase patterns. In order to achieve the aim of the research, the food expenditure data from consumer panel is analyzed by using Almost Ideal Demand System (AIDS). As a result, agritourism experience alters the consumers grocery purchase patterns in grain, vegetable, fruit, meat, and fish. In essay 2, the effects of meal type and food preparation activity on food evaluation are investigated. The field experiments are conducted with 130 participants in the restaurant. The results indicate that the food type significantly affects the willingness to pay, in addition, this main effect is moderated by food preparation activity. | - |
| dc.description.tableofcontents | Ⅰ. Essay 1: The effect of agritourism experience on consumers future food purchase patterns 1
Chapter 1. Introduction 1 Chapter 2. Literature Review 6 2.1. Economic Impact of Agritourism 6 2.2. Effect of agritourism on consumers future purchase 9 2.3. Application of AIDS in relevant studies 13 Chapter 3. Data and Methodology 16 3.1. Data Collection 16 3.2. Methods 20 Chapter 4. Results and Discussion 22 4.1. Parameter and elasticity estimates 22 4.2. Effects of experience of agritourism 28 Chapter 5. Conclusion 32 Ⅱ. Essay 2: The effect of meal type and involvement on Consumers evaluation in Agritourism 36 Chapter 1. Introduction 36 1.1. Study Background 36 1.2. Purpose of Research 38 Chapter 2. Theoretical Framework 40 2.1. Involvement and consumer behavior 40 2.2. Extraordinary and Ordinary food 43 Chapter 3. Hypotheses Development 46 Chapter 4. Research Methodology 49 4.1. Experiment Design 49 4.2. Field Experiment Process 52 Chapter 5. Data analysis and Results 57 5.1. Data collection 57 5.2. Demographic information 57 5.3. Manipulation Check 59 5.4. Hypothesis Test 60 Chapter 6. Discussion 65 6.1. Summary of Findings 65 6.2. Contributions and Limitations 67 Reference 71 Appendix A. IRB Documents 83 Appendix B. Recruitment Document 91 Appendix C. Manipulation Material (Agriculture Situation) 94 Appendix D. Survey 100 | - |
| dc.format | application/pdf | - |
| dc.format.medium | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject.ddc | 338.1 | - |
| dc.title | Two Essays of Consumers Food Related Behavior in Agritourism | - |
| dc.title.alternative | 농촌관광에서의 소비자들의 식품 관련 행동 | - |
| dc.type | Thesis | - |
| dc.contributor.AlternativeAuthor | Sumin Kim | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 농업생명과학대학 농경제사회학부(지역정보전공) | - |
| dc.date.awarded | 2018-08 | - |
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