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Prospective moral licensing in the consumer choice : 소비자 선택에서 장래의 도덕적 라이선싱 -윤리적 의사의 시간적 거리를 중심으로–
Focusing on moral intentions temporal distance
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 주우진 | - |
dc.contributor.author | Wangjie | - |
dc.date.accessioned | 2019-10-18T15:02:17Z | - |
dc.date.available | 2019-10-18T15:02:17Z | - |
dc.date.issued | 2019-08 | - |
dc.identifier.other | 000000157978 | - |
dc.identifier.uri | https://hdl.handle.net/10371/160948 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr/common/orgView/000000157978 | ko_KR |
dc.description | 학위논문(석사)--서울대학교 대학원 :경영대학 경영학과,2019. 8. 주우진. | - |
dc.description.abstract | Whereas early research focused on prior good deeds as a source of moral license, recent research reveals additional sources. This article focuses on the effects of prospective moral licensing: how planning to perform a future moral behavior affects the self-indulgence behavior. At the same time, this paper discusses whether the temporal distance (far/near) of moral intention affects prospective moral licensing. Across three studies, we explored whether anticipating engaging in a moral behavior (taking part in charity activities) both in the near and distant future leads people to express the preference for relatively luxury products in the
present (Study 1 and 2). In Study 3, we examined whether the effectiveness of prospective moral licensing will be consumed or not, provides direct evidence for the moral credit model. In the case of ambiguous moral intentions, participants who imagine volunteering in the future show a preference for relatively luxury products. In the group that imagined becoming a volunteer a year later, the result was copied. Participants who imagine volunteering in recent weeks will not show a preference for relatively luxury products. | - |
dc.description.tableofcontents | Chapter 1. Introduction 1
Chapter 2. Literature review 2 1. Moral licensing 2 2. Moral licensing in consumer behavior 4 3. Temporal distance 6 4. Mechanisms underlying licensing 10 Chapter 3. Study 12 3.1 Pretest 12 3.2 Study 1 13 3.2 Study 2 18 3.3 Study 3 24 Chapter 4. General Discussion 27 Reference 32 Appendix 35 Appendix 1 : filling task and self-concept measurement 35 Appendix 2 36 Appendix 3 38 Appendix 4 40 Appendix 5 : Pretest 43 | - |
dc.language.iso | eng | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | licensing effect | - |
dc.subject | temporal distance | - |
dc.subject | self-concept | - |
dc.subject.ddc | 658 | - |
dc.title | Prospective moral licensing in the consumer choice | - |
dc.title.alternative | 소비자 선택에서 장래의 도덕적 라이선싱 -윤리적 의사의 시간적 거리를 중심으로– | - |
dc.type | Thesis | - |
dc.type | Dissertation | - |
dc.contributor.AlternativeAuthor | 왕결 | - |
dc.contributor.department | 경영대학 경영학과 | - |
dc.description.degree | Master | - |
dc.date.awarded | 2019-08 | - |
dc.title.subtitle | Focusing on moral intentions temporal distance | - |
dc.identifier.uci | I804:11032-000000157978 | - |
dc.identifier.holdings | 000000000040▲000000000041▲000000157978▲ | - |
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