S-Space College of Business Administration/Business School (경영대학/대학원) Institute of Management Research (경영연구소) 경영논집 경영논집 vol.50 (2016)
Alternative to Null Hypothesis Significance Testing (NHST): Understanding the Bayesian Approach
- Issue Date
- 서울대학교 경영대학 경영연구소
- 경영논집, Vol.50, pp. 77-106
- Null Hypothesis Significance Testing is the most widely used method of analysis in social science. However, there are inherent limitations of NHST. We discuss the problems of using NHST and suggest alternative ways to solve the problems, focusing on Bayesian statistics. To supplement the limitation of NHST it has been argued that providing information regarding the effect size and confidence interval are useful. Furthermore, Bayesian statistics, which is an independent stream of study, has gained attention. We introduce the basic concept of Bayesian statistics and the application of the method in organizational research.