Publications

Detailed Information

Feeling Stereotyped and its Effects on Investment Decisions

DC Field Value Language
dc.contributor.authorLee, Kyoungmi-
dc.date.accessioned2020-06-04T04:56:56Z-
dc.date.available2020-06-04T04:56:56Z-
dc.date.issued2018-06-
dc.identifier.citationSeoul Journal of Business, Vol.24 No.1, pp. 1-14-
dc.identifier.issn1226-9816-
dc.identifier.other02-2400001-
dc.identifier.urihttps://hdl.handle.net/10371/168274-
dc.description.abstractHow do consumers respond in financial contexts when a negative stereotype about an ingroup is salient? I predicted and found that, in such circumstances, consumers consistently preferred safe investment options to riskier yet potentially better-pay-off ones, as compared to the situation in which a negative ingroup stereotype is not salient. The results of three experiments suggest that consumers tend to prefer stable securities (e.g., Treasury bonds or stocks with low betas) versus unstable securities (e.g., stocks with high betas) when a negative stereotype to their group is made salient. [ABSTRACT FROM AUTHOR] Copyright of Seoul Journal of Business is the property of Seoul National University, College of Business Administration and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)-
dc.description.sponsorshipThis research was supported by a Daelim Suam research grant (DAELIM SUAM 2011-02) from Daelim Suam Foundation and the Institute of Management Research at Seoul National University.-
dc.language.isoen-
dc.publisherCollege of Business Administration (경영대학)-
dc.subjectAvoidance Motivation-
dc.subjectInvestment Decisions-
dc.subjectRisk-taking tendency-
dc.subjectStereotype Threat-
dc.titleFeeling Stereotyped and its Effects on Investment Decisions-
dc.typeSNU Journal-
dc.contributor.AlternativeAuthor이경미-
dc.identifier.doi10.35152/snusjb.2018.24.1.001-
dc.citation.journaltitleSeoul Journal of Business-
dc.citation.endpage14-
dc.citation.number1-
dc.citation.pages1-14-
dc.citation.startpage1-
dc.citation.volume24-
Appears in Collections:
Files in This Item:

Altmetrics

Item View & Download Count

  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Share