S-Space College of Social Sciences (사회과학대학) Institute of Economics Research (경제연구소) Seoul Journal of Economics Seoul Journal of Economics vol.33 no.1~4 (2020)
South Korea’s Soft Power in the Era of the Covid-19 Pandemic: An Analysis of the Expert Survey in Europe
- Seo-Young Cho; Eric J. Ballbach; Daniela Claus-Kim; Hyun Gyung Kim; Eun-Jeung Lee; Jaemin Shim
- Issue Date
- Seoul Journal of Economics, Vol.33 No.4, pp.601
- Covid-19; South Korea; Expert survey; Public perceptions; Pandemic management; Soft power; Public diplomacy
- Since the recent outbreak of the Covid-19, South Korea hasdemonstrated successful pandemic management that can beexemplary to other countries. This paper analyzes how SouthKorea’s responses to the Covid-19 pandemic has changed theperceptions of the country in Europe. Through a survey conducted with Korea experts in 16 European countries, this paper documents the positive recognition of South Korea’s pandemic management by the European public. Part of the positive appraisal can be attributed to South Korea’s extensive testing, high technology, and the culture of wearing a face mask, while the opinions were more mixedregarding its comprehensive tracking and tracing strategy due to privacy concerns. Furthermore, the findings of the survey show that Europeans’ overall perception of South Korea has improved together with its Covid-19 management. This evidence suggests that thecountry’s success in pandemic management can be an instrumentof public diplomacy to enhance its soft power, for which thegovernment of South Korea currently invests considerable efforts.