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광고(廣告)에 대한 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 연구(硏究) -Fishbein 태도모형(態度模型)의 타당성(妥當性)에 관한 하나의 재고찰- : The Mediating Role of Attitude toward Advertisement on Ad Effect: An Reexamination of the Fishbein`s Attitude Model
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 차배근 | - |
| dc.date.accessioned | 2009-03-03T01:49:54Z | - |
| dc.date.available | 2009-03-03T01:49:54Z | - |
| dc.date.issued | 1990 | - |
| dc.identifier.citation | Journal of Communication Research, Vol.27, pp. 3-39 | - |
| dc.identifier.issn | 1738-6195 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/1741 | - |
| dc.language.iso | ko | - |
| dc.publisher | Institute of Communication Research, Seoul National University | - |
| dc.subject | puffed advertisement | - |
| dc.subject | Fishbein | - |
| dc.subject | product attribute beliefs | - |
| dc.title | 광고(廣告)에 대한 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 연구(硏究) -Fishbein 태도모형(態度模型)의 타당성(妥當性)에 관한 하나의 재고찰- | - |
| dc.title.alternative | The Mediating Role of Attitude toward Advertisement on Ad Effect: An Reexamination of the Fishbein`s Attitude Model | - |
| dc.type | SNU Journal | - |
| dc.contributor.AlternativeAuthor | Cha, Bae Keun | - |
| dc.citation.journaltitle | Journal of Communication Research | - |
| dc.citation.endpage | 39 | - |
| dc.citation.pages | 3-39 | - |
| dc.citation.startpage | 3 | - |
| dc.citation.volume | 27 | - |
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