Browse

Product Proliferation and the Determination of Slotting and Renewal Allowances

DC Field Value Language
dc.contributor.authorMessinger, Paul R.-
dc.contributor.authorChu, Wujin-
dc.date.accessioned2009-03-03T05:51:50Z-
dc.date.available2009-03-03T05:51:50Z-
dc.date.issued1995-09-
dc.identifier.citationSeoul Journal of Business, Vol.1 No.1, pp. 93-116-
dc.identifier.issn1226-9816-
dc.identifier.urihttp://hdl.handle.net/10371/1760-
dc.description.abstractWe examine the roles of slotting and renewal allowances in the allocation

of scarce retail shelf space. Several contrasting features of the two shelf

allocational mechanisms are shown.

With slotting allowances, manufacturers can signal the profitability of new

products and retailers can screen out the least profitable products. With renewal

allowances in a full information context, manufacturers can induce

retailers to carry their less profitable products, illustrating a "push" approach

to attaining shelf placement: manufacturers of product that enjoy

strong consumer "pull* obtain shelf placement without paying renewal

allowances. In both cases, product proliferation results in higher slotting and

renewal allowances by raising the opportunity cost of shelf space. However,

as countervailing leverage against retailers, manufacturers of successful

product lines can use their successful products to help attain placement for

their relatively weak products.
-
dc.language.isoen-
dc.publisherCollege of Business Administration (경영대학)-
dc.subjectpush approach-
dc.subjectpull-
dc.subjectallocational mechanisms-
dc.titleProduct Proliferation and the Determination of Slotting and Renewal Allowances-
dc.typeSNU Journal-
dc.contributor.AlternativeAuthor추우진-
dc.citation.journaltitleSeoul Journal of Business-
dc.citation.endpage116-
dc.citation.number1-
dc.citation.pages93-116-
dc.citation.startpage93-
dc.citation.volume1-
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 01, Number 1 (1995)
Files in This Item:
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse