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Product Proliferation and the Determination of Slotting and Renewal Allowances
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Messinger, Paul R. | - |
dc.contributor.author | Chu, Wujin | - |
dc.date.accessioned | 2009-03-03T05:51:50Z | - |
dc.date.available | 2009-03-03T05:51:50Z | - |
dc.date.issued | 1995-09 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.1 No.1, pp. 93-116 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/1760 | - |
dc.description.abstract | We examine the roles of slotting and renewal allowances in the allocation
of scarce retail shelf space. Several contrasting features of the two shelf allocational mechanisms are shown. With slotting allowances, manufacturers can signal the profitability of new products and retailers can screen out the least profitable products. With renewal allowances in a full information context, manufacturers can induce retailers to carry their less profitable products, illustrating a "push" approach to attaining shelf placement: manufacturers of product that enjoy strong consumer "pull* obtain shelf placement without paying renewal allowances. In both cases, product proliferation results in higher slotting and renewal allowances by raising the opportunity cost of shelf space. However, as countervailing leverage against retailers, manufacturers of successful product lines can use their successful products to help attain placement for their relatively weak products. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | push approach | - |
dc.subject | pull | - |
dc.subject | allocational mechanisms | - |
dc.title | Product Proliferation and the Determination of Slotting and Renewal Allowances | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 추우진 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 116 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 93-116 | - |
dc.citation.startpage | 93 | - |
dc.citation.volume | 1 | - |
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