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Factors Affecting Online Search Intention and Online Purchase Intention

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dc.contributor.authorKim, Jaeil-
dc.contributor.authorLee, Heechun-
dc.contributor.authorKim, Haejoo-
dc.date.accessioned2009-03-04T01:45:18Z-
dc.date.available2009-03-04T01:45:18Z-
dc.date.issued2004-12-
dc.identifier.citationSeoul Journal of Business, Vol.10 No.2, pp. 27-48-
dc.identifier.issn1226-9816-
dc.identifier.urihttps://hdl.handle.net/10371/1809-
dc.description.abstractThis research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefits of Internet shopping, perceived risk of Internet shopping, and Internet purchase experience predicted online search intention well. The findings also showed that online search intention positively affects online purchase intention. Finally, theoretical and managerial implications are discussed.-
dc.language.isoen-
dc.publisherCollege of Business Administration (경영대학)-
dc.subjectOnline search-
dc.subjectOnline purchase-
dc.subjectInformation search-
dc.subjectInternet marketing-
dc.titleFactors Affecting Online Search Intention and Online Purchase Intention-
dc.typeSNU Journal-
dc.contributor.AlternativeAuthor김재일-
dc.contributor.AlternativeAuthor이희천-
dc.contributor.AlternativeAuthor김해주-
dc.citation.journaltitleSeoul Journal of Business-
dc.citation.endpage48-
dc.citation.number2-
dc.citation.pages27-48-
dc.citation.startpage27-
dc.citation.volume10-
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