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광고(廣告)에 대한 소비자들의 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 상호작용적(相互作用的) 가설(假說)의 검증연구(檢證硏究) : An Experimental Test of the Reciprocal Mediation Hypothesis of Aad on Advertising Effects
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 차배근 | - |
| dc.contributor.author | 남인용 | - |
| dc.date.accessioned | 2009-03-09T01:43:24Z | - |
| dc.date.available | 2009-03-09T01:43:24Z | - |
| dc.date.issued | 1991 | - |
| dc.identifier.citation | Journal of Communication Research, Vol.28, pp. 67-101 | - |
| dc.identifier.issn | 1738-6195 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/1855 | - |
| dc.language.iso | ko | - |
| dc.publisher | Institute of Communication Research, Seoul National University | - |
| dc.subject | the classical conditioning theory | - |
| dc.subject | 측정오류 | - |
| dc.subject | affective response | - |
| dc.title | 광고(廣告)에 대한 소비자들의 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 상호작용적(相互作用的) 가설(假說)의 검증연구(檢證硏究) | - |
| dc.title.alternative | An Experimental Test of the Reciprocal Mediation Hypothesis of Aad on Advertising Effects | - |
| dc.type | SNU Journal | - |
| dc.contributor.AlternativeAuthor | Cha, BaeKeun | - |
| dc.contributor.AlternativeAuthor | Nam, InYoung | - |
| dc.citation.journaltitle | Journal of Communication Research | - |
| dc.citation.endpage | 101 | - |
| dc.citation.pages | 67-101 | - |
| dc.citation.startpage | 67 | - |
| dc.citation.volume | 28 | - |
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