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Video Diffusion in User-generated Content Website: An empirical analysis of Bilibili

Cited 5 time in Web of Science Cited 7 time in Scopus
Authors

Yan, Li; Cha, Namjun; Cho, Hosoo; Hwang, Junseok

Issue Date
2019-02
Publisher
IEEE
Citation
2019 21ST INTERNATIONAL CONFERENCE ON ADVANCED COMMUNICATION TECHNOLOGY (ICACT): ICT FOR 4TH INDUSTRIAL REVOLUTION, pp.81-84
Abstract
User-generated content emphasis user' value, and based on the development of Web 2.0, it takes an important position whatever in information diffusion and marketing part. Therefore, it is necessary to identify which factor would give influence to information diffusion in User-generated content website. This research based on video user-generated content website try to find key factors to video diffusion, which provide some basis for web designers and people who use UGC as a marketing tool.
ISSN
1738-9445
URI
https://hdl.handle.net/10371/187254
DOI
https://doi.org/10.23919/ICACT.2019.8701897
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