태풍 "나리" 관련 제주지역의 재난방송보도 연구

Abstract

In our contemporary society where people are exposed to potential dangers in every aspect, no one can be free from such dangers. Disaster is hard to predict, so our preparation for disaster is inevitably highly limited. With an increase in human casualties due to disaster, media coverage of disaster plays a vital role in preventing and minimizing damage. So, whenever actual accidents or disasters occur, the role of the press tends to grab enormous attention. Despite such enormous significance, however, the Korean press has not performed well its role or function so far in terms of disaster broadcasting. Against this backdrop, this study intends to examine Jeju area's disaster broadcasting related to Typhoon Nari that caused heavy damage to Jeju, thereby leading Jeju to be declared as a special disaster area. Moreover, the study aims to contemplate the function and role of the press-especially public broadcasting-during an outbreak of disaster. Study subjects include Jeju's four broadcasting companies: terrestrial broadcasting stations like Jeju MBC, KBS Jeju, and JIBS and one cable TV company, KCTV. The study team searched their homepage database, and then analyzed a total of 726 reports for one month from September 13 (the date of Nari's outbreak) through October 13. Analysis types are classified into report type, source type, and key theme type. The results of this study are as follows: First, there was not enough media coverage of disaster prevention to minimize disaster. Furthermore, disaster broadcasting system was not well-equipped. Second, straight news stories dealing with basic information dominated media coverage. Third, focusing on information transmission through disaster broadcasting, the press emphasized resources mobilization in the wake of disaster, thus it failed to perform well its surveillance function. Finally, without a broadcasting system manual on disaster broadcasting, the abovementioned four companies only showed their immediate and ceremonial response in the wake of disaster, and there was no difference between public broadcasting companies and commercial broadcasting companies. Based on these results, the study team could confirm the necessity of a shift in perception of security, the importance of systemic disaster broadcasting, and the necessity of a comprehensive disaster broadcasting system covering the entire process from disaster prediction to post-disaster settlement.