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중간광고 도입에 대한 방송사 조직구성원의 찬반의견에 영향을 미치는 요인 : 조직동일시와 신뢰에 대한 논의를 중심으로
The broadcasting station laborer`s identity : trust condition and its effect on their opinion about the mid-advertisement

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  • mendeley

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