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시청자와 방송사 사이의 상호 관계 인식이 방송사에 대한 태도 형성에 미치는 영향 : (The)Effects of cognition of mutual relationship between TV audience and network broadcasters on the formation of audience`s attitude toward the broadcasters
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 강남준 | - |
| dc.contributor.author | 김수정 | - |
| dc.date.accessioned | 2009-12-17T02:02:30Z | - |
| dc.date.available | 2009-12-17T02:02:30Z | - |
| dc.date.copyright | 2005. | - |
| dc.date.issued | 2005 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050482 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/21090 | - |
| dc.description | 학위논문(석사)--서울대학교 대학원 :언론정보학과,2005. | ko |
| dc.format.extent | vii, 96 p. | ko |
| dc.language.iso | ko | - |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 다채널 환경 | ko |
| dc.subject | multi-channel | ko |
| dc.subject | 수용자 능동성 | ko |
| dc.subject | audience activity | ko |
| dc.subject | 공중관계성 | ko |
| dc.subject | public-organization relationship | ko |
| dc.subject | 지각된 품질 | ko |
| dc.subject | perceived quality | ko |
| dc.subject | 의견반영 | ko |
| dc.subject | mutual control | ko |
| dc.subject | 운영능력 | ko |
| dc.subject | competence | ko |
| dc.subject | 약속이행 | ko |
| dc.subject | dependability | ko |
| dc.subject | 만족감 | ko |
| dc.subject | satisfaction | ko |
| dc.subject | 신뢰 | ko |
| dc.subject | trust | ko |
| dc.subject | 방송사에 대한 태도 | ko |
| dc.subject | attitude toward the broadcasters | ko |
| dc.title | 시청자와 방송사 사이의 상호 관계 인식이 방송사에 대한 태도 형성에 미치는 영향 | ko |
| dc.title.alternative | (The)Effects of cognition of mutual relationship between TV audience and network broadcasters on the formation of audience`s attitude toward the broadcasters | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 언론정보학과 | - |
| dc.description.degree | Master | ko |
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