Publications
Detailed Information
國際廣告의 文化指向性과 메시지 類型에 따른 廣告效果에 關한 硏究
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이준웅 | - |
| dc.contributor.author | Zhao, Wenxin | - |
| dc.date.accessioned | 2009-12-17T02:33:54Z | - |
| dc.date.available | 2009-12-17T02:33:54Z | - |
| dc.date.copyright | 2004. | - |
| dc.date.issued | 2004 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000055430 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/21104 | - |
| dc.description | 학위논문(석사)--서울대학교 대학원 :언론정보학과,2004. | ko |
| dc.format.extent | 면수복잡 | ko |
| dc.language.iso | ko | - |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 한국문화상품 | ko |
| dc.subject | Korean mass culture | ko |
| dc.subject | 한국문화지향적 광고 | ko |
| dc.subject | Korean orientation advertisement and the chinese orientation advertisement | ko |
| dc.subject | 중국문화지향적 광고 | ko |
| dc.subject | The message type of advertisement | ko |
| dc.subject | 광고 메시지 유형 | ko |
| dc.subject | Attitude towards a brand (ab) | ko |
| dc.subject | 광고태도 | ko |
| dc.subject | Attitude towards advertisement (aad) | ko |
| dc.subject | 상표태도 | ko |
| dc.subject | And intention for purchasing (pi). | ko |
| dc.subject | 구매의도 | ko |
| dc.title | 國際廣告의 文化指向性과 메시지 類型에 따른 廣告效果에 關한 硏究 | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 언론정보학과 | - |
| dc.description.degree | Master | ko |
- Appears in Collections:
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.