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장소마케팅 전략에 관한 문화정치론적 연구 : 서울 홍대지역 클럽문화를 사례로 : (The)Place marketing strategy and the cultural politics of space : a case study of the club cultures at the Hong-Dae area in Seoul
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- Authors
- Advisor
- 박영한
- Issue Date
- 2003
- Publisher
- 서울대학교 대학원
- Keywords
- 장소마케팅 ; Place marketing ; 지역문화추구형 장소마케팅 전략 ; Local culture oriented place marketing strategy ; 문화정치론 ; Cultural politics ; 문화정치적 분석요소 ; Cultural politics analysis categories ; 의미경합 ; Contested meanings ; 문화매개집단 ; Cultural intermediary group ; 조직믹스 ; Organization mix ; 클럽문화 ; Club cultures ; 홍대지역 ; Hong-dae area ; 커뮤니티 비즈니스 ; Community business
- Description
- 학위논문(박사)--서울대학교 대학원 :지리학과,2003.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000057513
https://hdl.handle.net/10371/21493
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