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패션상품 구매 시 고객충성 대상의 다차원적 구조와 관계본질 연구 : (The)Hierarchical structure of multi-loyal relations and their relationship quality of fashion consumers
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- Authors
- Advisor
- 이은영
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 고객충성 ; customer loyalty ; 관계본질 ; relationship quality ; 관계혜택 ; relationship benefit ; 관계유지의도 ; loyal relationship intention ; 충성대상 ; loyal relations ; 핵심충성대상 ; essential loyal relations ; 심화충성대상 ; intensified loyal relations ; 충성강화대상 ; promoting loyal relations
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045036
https://hdl.handle.net/10371/22495
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