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중국문화적응에 관한 한국브랜드 디자인 전략 및 사례연구 : Study on the design strategy and case of Korean brands in relation to adaptaton[실제는 adaptation] to Chinese culture
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- Authors
- Advisor
- 양승춘
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드 ; Brand ; 브랜드 아이덴티티 ; Brand Identity ; 브랜드 네이밍 ; Brand Name ; 음차이의 번역(Phono-graphic Language) ; phonographic language ; 음차식 번역(Semantic Translation) ; semantic translation ; 음과 뜻을 모두 반영한 번역(Phono-Semantic Translation) ; Phono-semantic translation ; giving a different meaning ; Use of a dialect
- Description
- 학위논문(석사)--서울대학교 대학원 :디자인학부 시각디자인전공,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000051590
https://hdl.handle.net/10371/23788
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