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유통업체 의류상표에 대한 소비자 태도 형성 연구
(A)Study on the consumer attitude formation of private apparel brand

DC Field Value Language
dc.contributor.advisor이은영-
dc.contributor.author최미영-
dc.date.accessioned2010-01-06T06:07:36Z-
dc.date.available2010-01-06T06:07:36Z-
dc.date.copyright2005.-
dc.date.issued2005-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049983kor
dc.identifier.urihttps://hdl.handle.net/10371/26452-
dc.description학위논문(박사)--서울대학교 대학원 :의류학과,2005.ko
dc.format.extentxi, 248 p.ko
dc.language.isokoko
dc.publisher서울대학교 대학원ko
dc.subject유통업체 의류상표ko
dc.subjectprivate apparel branko
dc.subject점포 상표ko
dc.subjectstore private brandko
dc.subject프리미엄 상표ko
dc.subjectpremium private brandko
dc.subject상표태도ko
dc.subjectbrand attitudeko
dc.subject쾌락적 태도ko
dc.subjecthedonic attitudeko
dc.subject효용적 태도ko
dc.subjectutilitarian attitudeko
dc.subject구매의도ko
dc.subjectpurchase intentionsko
dc.subject점포 평가ko
dc.subjectstore evaluationko
dc.subject인지적 상품 평가ko
dc.subjectcognitive product evaluationko
dc.subject경험적 상품 평가ko
dc.subjectexpeiential product evaluationko
dc.title유통업체 의류상표에 대한 소비자 태도 형성 연구ko
dc.title.alternative(A)Study on the consumer attitude formation of private apparel brandko
dc.typeThesis-
dc.contributor.department의류학과-
dc.description.degreeDoctorko
Appears in Collections:
College of Human Ecology (생활과학대학)Dept. of Textiles, Merchandising and Fashion Design (의류학과)Theses (Ph.D. / Sc.D._의류학과)
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